Zak’s Kandy Haus had built a loyal customer base, but as the business grew, its brand no longer reflected the full experience it offered. More than just a candy store, Zak’s needed an identity that resonated with shoppers looking for something beyond delicious treats—something with heritage, excitement, and a strong visual presence. The challenge was to craft a logo and packaging system that was fresh, bold, and flexible while honoring the shop’s rich history. Additionally, with an ever-expanding product line, managing visual assets had become increasingly difficult. A new identity needed to bring clarity and cohesion to the brand while elevating the overall experience.