Red Letter Challenge had established itself as a leading resource for churches and individuals looking to grow in their faith through engaging, action-driven discipleship materials. However, as their audience grew, their e-commerce platform and brand identity struggled to keep pace. Their website was outdated, their product photography lacked consistency, and their visual storytelling did not fully reflect the energy and impact of their mission. To continue expanding their reach and influence, Red Letter Challenge needed a complete digital and brand refresh.