In the heart of America's Midwest, a 125-year-old brand stood at a crossroads. Frankenmuth Woolen Mill, with its rich history of crafting premium wool bedding, faced the challenge of the digital age. How could a company steeped in tradition and committed to time-honored manufacturing techniques thrive in the fast-paced world of e-commerce? The Frankenmuth Woolen Mill team knew they needed more than just a facelift. They required a complete brand overhaul that would respect their heritage while propelling them into the future. They sought a cohesive brand strategy, a fresh identity system, updated packaging, and an e-commerce website that would showcase their products to a global audience.