The Castle Museum, a cornerstone of Saginaw County’s rich history, needed a refreshed identity and an updated website to better serve its community. While the museum’s architecture and exhibits captured the grandeur of the past, its branding and digital presence lagged behind. The challenge was twofold: to craft a visual identity that honored the museum’s historical significance while feeling relevant and engaging, and to build a website that would serve as an inviting, informative, and seamless online hub for visitors. The new brand and website had to work together to elevate the museum’s visibility, attract more guests, and catalog the region’s vast historical records and past exhibitions in a compelling and accessible way.