The Bavarian Inn is known for its rich heritage and mouth-watering family-style meals, but it needed a way to take its famous chicken beyond the restaurant walls. Enter the Cluck Truck—a mobile extension of the brand designed to bring their signature flavors to festivals, events, and city streets. However, to truly succeed, the Cluck Truck needed more than just great food; it required a bold and engaging brand identity that felt fun, funky, and fresh while maintaining a clear connection to the Bavarian Inn Restaurant. The challenge was to develop a lively visual language, a dynamic truck wrap, custom illustrations, and compelling slogans that would capture attention and invite customers to indulge in delicious chicken delights on the go.