Zak’s Kandy Haus needed a new look and feel to match with the target audience of shoppers who wanted a brand with more than just good treats. The challenge was to reflect the heritage of the shop, capture the excitement of the chocolate, and provide a clear, unified, fresh, flexible, and bold logo and packaging system. The new identity also needed to reflect the history of Zak’s, improve the job of managing all of the assets, and bring order to the ever growing family of treats.
